You are beautiful, successful and on top of your game. You are a celebrated actress, a respected producer, and will soon make your directorial debut. How encouraging that a woman such as yourself, who hails from an iconic Hollywood family, has emerged as a woman of power in the film business for other young women to emulate.
Your career has no doubt been supported by a team of trusted advisors who help guide you to make the best decisions. How puzzling and disturbing, then, that they have apparently advised you to support a line of products made with ingredients linked to cancer, reproductive problems and neurodevelopmental defects.
Even more troubling: You agreed to front the Cover Girl “Dare to Be Beautiful” ad campaign, a rather patronizing new marketing blitz that “defends beauty’s honor,” presumably from sour feminists and environmentalists, like us.
“Some people have tried to make beauty an ugly word. They say it’s cold, false, intimidating. We say: stand up to that! Stand up for beauty that makes you LAUGH, that makes you THINK, that makes you get out there and create some beauty of your own!” cries the Cover Girl “Declaration Cloud.” (via Virginia’s awesome beauty-schooled blog.)
How about: Stand up for beauty that ISN’T TOXIC to our bodies and our souls; for beauty that is HONEST about what people really look like, and doesn’t contain chemicals that can damage our health and our children.
Drew, you look great in that lipstick, but tests conducted by Campaign for Safe Cosmetics found lead in many brands of lipstick, and some of the highest levels were found in the Cover Girl brand.
The fact is, Cover Girl by Procter & Gamble can do a lot better job supporting the true beauty they claim to defend.
Please Drew, think about the power you have to insist that Cover Girl and other cosmetics companies stop using toxic chemicals. Being truly “Beautiful” means having integrity and leadership to stand up to companies that make products that are not as safe as they could be.
There are plenty of make-up manufacturers who have taken great care to formulate products that are safe. We’d love to see you use your celebrity to promote cosmetics that are healthy and free of toxic chemicals – and then you are really going to ROCK it.
Stacy Malkan, 3/23/10