John Paul Mitchell and his wife Eloise Dejoria are featured on the cover of the latest issue of Coco Eco magazine and the hair-care giant has (finally!) released a new line of paraben-free, sulfate-free products called Awapuhi Wild Ginger. We don’t yet have an ingredient list (update: now we do, check the comments), but the marketing campaign sure looks lovely.
So what do you think? A good stop forward? Should Paul Mitchell be doing more? Read on for what people are saying from a debate on Facebook, and we’d love to continue the conversation here with your comments…
Anna Griffin (editor of Coco Eco magazine) LOVE this product!
Remy Chevalier Paul Mitchell has been given a free pass because of the amazing environmental work they do, so let’s hope being featured in CocoEco that greening the chemistry of all their other products becomes a new mandate for the company.
Magda Freedom Rod but is it FRAGRANCE FREE? Have the signed The Compact for Safe Cosmetics yet? Love to know-yes they’ve done environmental work but they’re just as guilty as Estee Lauder touting their pink ribbon if they’re still using fragrance and not signing-just sayin
Josie Roman There were so many GREAT sulfate free, paraben free, cruelty free, ammonia free, even vegan health and beauty products at the Natural Products Expo this weekend in Anaheim and honestly, I can care about those big guys catching up now to try to get a piece of the market
Anna Griffin Paul Mitchell has always been cruelty free, has the organic Tea Tree line which is carbon neutral, and now the Awapuhi & Wild Ginger collection which is sulfate and paraben free. I think the thing is to support all efforts being made by the larger companies, whilst requesting further commitment towards clean products. And in the meantime as Josie points out, there are some amazing smaller brands that we can choose to support.
Josie Roman I agree Anna, I do support ALL efforts ad it would be GREAT that all manufacturers did what is right soon. What bothers me is the possibility that smaller companies maybe put out of business if all the big companies catch up. At the end of the day, it is the small fish that has done the hard work of moving and shaking the waters in the right direction!
Anna Griffin I totally agree Josie, and you’ll be pleased to know that John Paul Dejoria is actually supporting smaller brands that are sustainable and philanthropic with a new e-commerce platform called JP Selects which launches May 1st. This is an amazing opportunity for those who have paved the way and stuck by their ethics to gain distribution and a share of the marketplace by being introduced to a large database of those looking for cleaner, healthier and more eco-conscious products.
Remy Chevalier The Paul Mitchell Tea Tree line may contain organic tea tree oil, but the formulation of the product itself is far from organic, in fact one of the worse list of ingredients out there. I met John Paul and his wife at the UN a year ago. We discussed green chemistry. John Paul honestly knew nothing of the subject. I’ve met teachers at his schools who have quit over how toxic their products are to breathe.
Magda Freedom Rod: @ Anna I’m going with demanding rather than requesting that manufacturers remove toxic chemicals from their products — ESPECIALLY when they are marketing themselves as green. Seriously. A friend of mine (38-no family history) just got diagnosed with breast cancer. We all know this is closely linked to toxins in our beauty products. (breastcancerfund.org) Yes we acknowledge the great work he’s done, but let’s not sugarcoat the fact that the products are still at the end of the day-TOXIC-Are you using them?
Magda Freedom Rod I like companies who are truly green post their ingredients on their website-major points for transparency. That was another thing I always considered when choosing lines for Visionary — integrity, integrity, integrity/transparency,transparency,transparency…
Remy Chevalier I look at this as an opportunity. Paul Mitchell has 60 schools in 26 different states. I think once John Paul and his wife come to understand who the community surrounding CocoEco is, they’ll be hard pressed not to instigate some genuine changes.
Stacy Malkan I share Josie’s concern that the most important thing is to support the small independent businesses that have been doing it right and that share our values. Yes we are still working to get the big companies to change, that’s important, but I personally will not buy anything from the big cosmetics corporations until they remove all carcinogens and other known toxins from ALL their brands, and until they commit to fully disclosing ingredients (including fragrance chemicals). That’s where the true industry leaders already are, and those are the companies we must support. None of the big beauty corporations including Paul Mitchell are anywhere close … yet. This summer the Campaign for Safe Cosmetics will announce the hundreds of companies that have complied with these principles via the Compact for Safe Cosmetics. Stay tuned…
What do YOU think? Does supporting the green efforts by the big corporations help or hinder the market for smaller companies and truly green products? Also check out the discussion on the Safe Cosmetics Facebook page.